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The Barclay Farmstead from above!

The Barclay Farmstead from above!

The Keri Ricci Team is always looking ahead to “what’s next?” How can we set ourselves apart? How can we reinforce our strength & innovation in marketing?

For many years now, Keri has sold more homes in Barclay Farm than any other realtor. As I move to the listing side, it’s so important for me to continue her legacy and do the team name proud.

So we created this drone video of the neighborhood we love as a fun and no-strings-attached marketing. I’m proud of this project and watching everyone’s reaction online has really brought a smile to my face.


Barclay Farm Cherry Hill Real Estate Video

Great Kitchen

Some realtors are sooooooo busy that they can’t move a trash can OR find the time to set the resolution on their camera to “high”.


The market has turned.

I often get asked if I just LOVE shows like, say, “Million Dollar Listing”.

No. No I don’t.

First, I do this stuff all day. So when it’s time to veg out on reality TV, give me ANYTHING BUT what I just spent all day dealing with. Cooking shows, fashion competitions, and my all time favorite: SURVIVOR (never ever missed an episode)… yes please. People arguing about list price? No. Can’t handle it.

But Million Dollar Listing is dangerous to buyers and sellers. I have, on multiple occasions, been confronted with the phrase “but on Million Dollar Listing, ____”.

Problems with treating that show as reality:

  1. Every state operates differently. We are neither in CA nor NY. The entire contract procedure differs state to state, and even from county to county.
  2. Luxury functions differently. Luxury buyers and sellers have certain expectations and, truthfully, make their own rules. If you’re shopping with a budget of less than $1 million, don’t expect to be treated the way you see these clients catered to.
  3. The shows are highly edited and do not follow these transactions to closing. No one wants to watch deals fall apart at inspection. But I guarantee that it happens.
  4. I would bet money that 90% of what you’re watching has been loosely scripted. Sure they might base the script on things that have actually happened, but they’ve always got the cameras in the right place and they always have an interesting story to show us. Not a coincidence.

Disclaimer – I am jealous of their commissions.


I am on a Real Estate high.

I was lucky enough to work with a fantastic couple, Henry & Cora, to build a perfect home in Mount Laurel. And wow is it amazing. I am a huge fan of the builder we worked with. If anyone wants to build a house, I have a new favorite builder (and I can also make sure that you steer clear of the wrong people… trust me… it can be a nightmare.)

Look how happy they are with their keys!


Wishing them many many years of happiness in their GORGEOUS NEW HOME!

It’s been a while since the MLS has cracked me up. Or frightened me. Today it did both.

Appears to be a typical Cherry Hill home…

A nice Split-Level for sale….

Obviously the pictures are sub-par but what else is new…

…And then BAM!!!!

Up close and personal with a totally creepy doll collection!!!!


I am 100% baffled as to why a Realtor thought this was one of the 25 most important pictures of the house.

This one is for sellers. You’ve chosen an agent, listed your home, and you’re now awaiting showings.

The first, or “lead” photo of your home is an important one. It’s the default photo not just in the MLS for other agents to browse & set appointments off of, but is also the default picture on Zillow, Trulia,, and any other major site that draws info from the MLS – buyers are all over these sites.

So what does this photo say about your home? And what does it say about your agent?

1. The Off-Seasoner

So we’re just about as far from snow as you can get on the calandar from an actual snow date.

What it means about your home:
“Well if it’s been on the market for this long, there must be something very very horribly wrong with it.” That’s what your prospective buyer is thinking when they come across this picture.

What it means about your agent:
Unfortunately, they have more important things to do, you’re at the bottom of their list. Actually, you might want to give a call and see if they even remember that they have your home listed.

2. The Drive-By

Camera Phone photo from a moving car. Photo is off-center.

What it means about your home:
There’s nothing special going on here. No pretty scenery, no real value. You have no curb appeal.

What it means about your agent:
 They’re disorganized, and poor time-managers. And even worse, they don’t have dollars for a real camera in their business or personal budget. They do not take their listings seriously, and they might not truly believe they can sell your home.

3. The Wrong Time of Day

The sun is BEHIND the home.

What it means about your home:
Your house ends up looking dark, shady, cold, and vacant. A viewer’s natural response would be SO much more favorable with sun shining bright on the front of your house.

What it means about your agent:
I’ll be a little bit nice on this one – your agent probably just has very little photographic knowledge. They probably never took a class, read an article, or put much thought into this one.  A picture like this one could also signal that they didn’t plan very well to set aside the proper time to photograph their home.

4. The Car Shot

What’s for sale here… cars or a house? A driveway or a home?

What it means about your home:
This is not an inviting shot. First of all, is your driveway the best feature of your home? It’s in the foreground and taking up most of the frame. Your front door isn’t even visible. Your home is not being properly represented if your photo has a driveway and cars as the main focal point.

What it means about your agent:
Simply put, this agent is lazy. If they did not insist that you move your cars or offer to do it for you, I’d question how hard they will work on actually selling your home. It would take a maximum of about 5 minutes to get the cars out of this picture.

More to come! If you are interested in what well-planned, well-thought-out photography looks like, take a look at what we do here.
We take pride in presenting every single Keri Ricci Team listings in the best possible way!