The Barclay Farmstead from above!

The Barclay Farmstead from above!

The Keri Ricci Team is always looking ahead to “what’s next?” How can we set ourselves apart? How can we reinforce our strength & innovation in marketing?

For many years now, Keri has sold more homes in Barclay Farm than any other realtor. As I move to the listing side, it’s so important for me to continue her legacy and do the team name proud.

So we created this drone video of the neighborhood we love as a fun and no-strings-attached marketing. I’m proud of this project and watching everyone’s reaction online has really brought a smile to my face.


Barclay Farm Cherry Hill Real Estate Video

I got this email recently from an agent I co-op’ed with (he was the listing agent, I had the buyers). It really made my day.


I have to tell you how great it was working with such a professional … was such a pleasure from the beginning to the settlement table ….it was so refreshing …….I can not wait to work with you again and if it doesn’t work out with you working with your Mother I would love to have you work with me……LOL have a great weekend!

Professionally yours,

Great Kitchen

Some realtors are sooooooo busy that they can’t move a trash can OR find the time to set the resolution on their camera to “high”.


We’ve all seen this, right? The Realtor on the phone in his/her headshot? It must end!

There are only 2 possibilities here:

1. The agent falsely believed that you, the viewer, would think that they were caught off guard by a great candid photo while they were SO BUSY SELLING HOUSES! (Oh come on!!!)
2. This Realtor is terrible at time management / using their calendar, and double-booked their photoshoot with a very important teleconference.

Cut it out, Realtors!

I am IN LOVE with our newest Old Orchard listing. The original owners have meticulously maintained their 48 year old home… It is like a time capsule.

And it absolutely will not last.


At times like this, when it seems impossible to get it all done, I like to remind myself that I have as many hours in the day as Beyonce does.

Back to work!
(Who runs the world? Girls.)

On Monday, I had the “pleasure” of attending a 10-hour Real Estate Continuing Education class. Half of me thinks it’s GREAT that Realtors are now required to act like professionals and complete credits on a biannual basis. The other half of me wants my Monday back.


This is very non-scientific but I made the following observations about a group of about 150 Realtors:

  1. Average age for the room was somewhere around 50 years old.
  2. As far as I could tell, at 30, I was the youngest person in the room.
  3. 65% Male, 35% Female
  4. The “Male Realtor Uniform” was overwhelmingly khaki pants and a blue fleece. If you ever want to blend in with a group of Realtors or dress up like one for Halloween, you’re welcome.
  5. 4 people sat in the front row. 6 people in the second row. The back 5 rows were ENTIRELY full. What does this tell you about the level of commitment to learn? (Aside – I once had a very tough Art History teacher declare that she was certain that the 1st row in the lecture hall would receive A’s, the 2nd row A’s and B’s, and anywhere beyond the 3rd row would have C’s, D’s and F’s. She learned this over 30 years of lecturing.)
  6. About 50% of the attendees just barely made it into the room on time. Approximately 10% were unequivocally late.

Very very interesting……